section · 01 — send a brief
tell us what ships.
One brief. Four lines. We read every submission and reply within 48 hours, in writing.
↓ anatomy · 02
section · 02 — anatomy of a brief
the brief is the work.
A bad brief asks for a deliverable. A good brief names the change you need in the world. We can help shape one — but the most honest are the ones that arrive already pointed at a problem.
- 01the problem.what's not shipping. or shipping wrong. be specific. what does it cost you per week?
- 02the audience.who has to receive this and react. 'series-B founders on LinkedIn,' not 'decision-makers.'
- 03the timeline.when does it ship. a real date. if the date is flexible, the deliverable is what to nail down.
- 04the budget shape.a range, a band, or 'exploring.' all three are fine.
↓ next · 03
section · 03 — what happens next
three steps. no surprises.
- 1within 48hnext
we read the brief.
every submission is read by a human. agents do not write the reply.
- 2in writing
we tell you fit or no fit.
sometimes it's no, with the reason, in writing. if yes, an engagement sketch.
- 3within a week
we kick off, or we don't.
if both sides nod, work begins inside a week. if not, you keep the take.
↓ colophon · 99